Advertising

These tools help you judge whether advertising can cover product costs, fees, and refunds before you increase spend. They do not connect to ads managers or import live campaign data.

The dedicated tool is the Break-Even ROAS Calculator. It solves for break-even ROAS, maximum CPA, ACoS, and a target ROAS from unit economics and expected refunds. Advertising spend is the unknown, not an input.

If you already know advertising cost per order and want expected profit, break-even CPA and break-even ROAS also appear in the E-commerce Profit Calculator and the Shopify Profit Calculator.

If advertising cost per order is known and you need a selling price for a target margin, use the Product Pricing Calculator.